Visa Becomes Official Payment Partner of MasterChef Sri Lanka

Visa, a global leader in digital payments, has been named the Official Payment Partner for the inaugural season of MasterChef Sri Lanka, bringing the world-renowned culinary television format to the country for the first time.

Recognized by Guinness World Records as the most successful cookery show globally, MasterChef has over 70 international adaptations and broadcasts in more than 200 territories. Its debut in Sri Lanka highlights the nation’s rich culinary heritage and emerging talent on a global stage.

Avanthi Colombage, Visa Country Manager for Sri Lanka and Maldives, said the partnership celebrates Sri Lanka’s authentic flavors, inspires the next generation of culinary innovators, and empowers small businesses and tourism through digital innovation.

Ajith Gamlath, President of Reality TV Productions, welcomed Visa’s involvement, noting the brand strengthens the launch of the 72nd global MasterChef franchise and helps showcase Sri Lankan culinary excellence, heritage, and diversity to the world.

MasterChef’s global appeal attracts millions of viewers per season, with strong digital engagement. Its premiere on ITN demonstrates Sri Lanka’s ability to engage audiences internationally through the universal language of food.

Visa’s nearly 40-year presence in Sri Lanka reinforces its commitment to enhancing everyday experiences, particularly in food, dining, and shared moments, aligning seamlessly with the MasterChef platform.